A known strategist wrote this recently, saying that ...if you focus on getting more people to buy your product just once, rather than the...

I've read "We shouldn't use the word" or the notion that content marketing is solely about awareness. Neither makes sense. Content. A...

Some maintain that the King has become the janitor (in B2B) or is dead, no matter the brand situation*. Here's another view. * Graham...

Last night we had the announcement of this year's winners of the prestigious Marketing Society's Excellence Awards. A pretty talented...

My top snippets from this week about our scary Plastic burden, the new Gmail, the possible irrelevance of Facebook, the shady side of Luxury

It is not hard to understand why a recent survey found around 80% of marketers in the US are not able to quantify the value of their social

I was browsing through some files on my computer when I came across old advertising strategy development notes from my Unilever days....

Ideas and stories to inspire marketers.

Loved the article I came across about The Dishoom Story. It also happened to coincide with me finally getting around to watching Blade...

How two very different brand stories - a cult sci-fi movie and a restaurant story - illustrate the power of authentic experiences and...

Ideas and stories to inspire marketers.

I was going to write about something very lighthearted this week, like silly packaging, but I’ve been heavily distracted by blockchain...

The ongoing debate. Again. From fuelling consumer scepticism to brand inconsistency, few brands actually deliver on their stated purpose....