Perspectives | Firebird

James Methven

Oct 11, 20242 min read

People don't care about brands.

James Methven

Mar 19, 20242 min read

Why are so many slagging off Content?

James Methven

Mar 17, 20241 min read

Is content still King?

James Methven

Jun 14, 20181 min read

Are our marketing leaders challenging the status quo?

James Methven

Apr 25, 20182 min read

My week's Top 5 reading selection: Most people are willing to quit Facebook for $50 a month

James Methven

Mar 29, 20183 min read

What is the value of 20,000 likes?

James Methven

Feb 20, 20183 min read

Are we forgetting that defining a brand involves both Art and Science?

James Methven

Feb 15, 20182 min read

My week's Top 5 reading selection: Why Jeff Bezos’s Two-Pizza Team Rule Works

James Methven

Feb 5, 20182 min read

What does a cult sci-fi movie have in common with a restaurant business?

James Methven

Feb 5, 20182 min read

Authentic experiences = lasting brand impressions

James Methven

Jan 31, 20181 min read

My week's Top 6 reading selection: Choose a side-project to benefit your career

James Methven

Jan 16, 20183 min read

Blockchain technology will change our world.

James Methven

Jan 6, 20182 min read

People don't care about brands.

Why are so many slagging off Content?

Is content still King?

Are our marketing leaders challenging the status quo?

My week's Top 5 reading selection: Most people are willing to quit Facebook for $50 a month

What is the value of 20,000 likes?

Are we forgetting that defining a brand involves both Art and Science?

My week's Top 5 reading selection: Why Jeff Bezos’s Two-Pizza Team Rule Works

What does a cult sci-fi movie have in common with a restaurant business?

Authentic experiences = lasting brand impressions

My week's Top 6 reading selection: Choose a side-project to benefit your career

Blockchain technology will change our world.

Do brands need a purpose?

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