Services
Brand positioning
Defining one from scratch, refining an existing one or even repositioning. I can help you establish your brand positioning without overthinking it. We will focus on what matters and deliver a result everyone can get on board with.
Product Value Propositions (PVP)
A well-defined PVP sets the north star for a new product with a feature set that delivers the benefits your user wants. Do not settle for poorly defined PVPs that force teams to work to minimum viable product definitions when they should be aiming for a minimum 'awesome' product (credit: Martin Hörnqvist).
strategy & planning
I can help you frame the key issues and relevant markers to create a strong foundation for a brand or marketing plan. Then I will work with you to elaborate on all elements. Such as goals, challenges, strategies and tactics so that you walk away with an actionable game plan, properly resourced and can make a difference.
Brand guidelines
Brand guidelines are only as good as they can be practically used by everyone throughout the company. Defining what is necessary and then translating that into an easy-to-understand and use tool is key.
Brand development projects
For example, brand architecture, naming, entering new markets and brand extensions.
Content strategy
Define, scope and plan. I don't produce content myself, but I have a strong network of collaborators I can call on.
Coaching & Mentoring
Perhaps your incumbent marketing person is relatively junior and could benefit from hands-on guidance and advice. Or is swamped with too many daily tactical tasks and doesn't have the headspace to tackle bigger projects or strategies. I can help them navigate these challenges.
Have you considered interim?
if you're considering an even more hands-on and integrated approach, look at my section, "Have you considered fractional?"
THE WAY I WORK
I start with your customer and I end with your customer.
Everything I focus on will aim to really understand them, how to reach them and ensure their experience with your business is as positive as it can be. If only we had a magic pill for this.
If you don't really know who they are and what they're looking for, you’re likely wasting time and effort on all your other activities. Essentially throwing good money after bad.
​
The market and your customer might also have moved on, and where your product or service might previously have met their needs, now they don't. The constant challenge to evolve and stay relevant.
I will ask pesky questions.
My favourite's are 'Who owns the customer experience?' and 'Who has ownership of your brand?'
​
There are rarely clear answers to these two questions. And this ambiguity will impact everything from your company culture to how your customer perceives you. Ultimately, it will impact your bottom line.
I get under the skin of your business and your brand(s).
A brief to resolve problem X is one thing.
To fully understand the context, potential solutions and how they can be implemented, necessitates working closely with all stakeholders (both internal and external).
Hands-on in development, test-and-learn all the way through to final execution. This can only be achieved working as an integral part of the in-house team.
I will inspire your team.
Inspiring people involves many dimensions. From a belief (and enthusiasm) in what you're trying to do to an array of team leadership skills. I inspire and bring clarity to teams - big picture and dream, broken down into the why and how to get there, and the role of the team in delivering.
​
I am known for creating an environment of ownership and proactivity - instilling a 'can do' attitude by promoting the belief every individual can make a difference.