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People don't care about brands.
A known strategist wrote this recently, saying that ...if you focus on getting more people to buy your product just once, rather than the...
James Methven
Oct 11, 20242 min read
Are we forgetting that defining a brand involves both Art and Science?
I was browsing through some files on my computer when I came across old advertising strategy development notes from my Unilever days....
James Methven
Feb 20, 20183 min read
What does a cult sci-fi movie have in common with a restaurant business?
Loved the article I came across about The Dishoom Story. It also happened to coincide with me finally getting around to watching Blade...
James Methven
Feb 5, 20182 min read
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