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People don't care about brands.

People don't care about brands.

People don't care about brands.

A known strategist wrote this recently, saying that ...if you focus on getting more people to buy your product just once, rather than the...

James Methven

Oct 11, 20242 min read

Are we forgetting that defining a brand involves both Art and Science?

I was browsing through some files on my computer when I came across old advertising strategy development notes from my Unilever days....

James Methven

Feb 20, 20183 min read

What does a cult sci-fi movie have in common with a restaurant business?

What does a cult sci-fi movie have in common with a restaurant business?

What does a cult sci-fi movie have in common with a restaurant business?

Loved the article I came across about The Dishoom Story. It also happened to coincide with me finally getting around to watching Blade...

James Methven

Feb 5, 20182 min read

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james@thefirebird.consulting

ABOUT Firebird

Humanising brands. Incisive marketing.

The Firebird - a mythical bird of great power and beauty with a spark of magic living in each glowing feather. According to legend, the flap of its wings can reveal what's to come.

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