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People don't care about brands.

People don't care about brands.

People don't care about brands.

A known strategist wrote this recently, saying that ...if you focus on getting more people to buy your product just once, rather than the...

James Methven

Oct 11, 20242 min read

Do brands need a purpose?

Do brands need a purpose?

Do brands need a purpose?

The ongoing debate. Again. From fuelling consumer scepticism to brand inconsistency, few brands actually deliver on their stated purpose....

James Methven

Jan 6, 20182 min read

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james@thefirebird.consulting

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Humanising brands. Incisive marketing.

The Firebird - a mythical bird of great power and beauty with a spark of magic living in each glowing feather. According to legend, the flap of its wings can reveal what's to come.

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