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People don't care about brands.
A known strategist wrote this recently, saying that ...if you focus on getting more people to buy your product just once, rather than the...
James Methven
Oct 11, 20242 min read
Do brands need a purpose?
The ongoing debate. Again. From fuelling consumer scepticism to brand inconsistency, few brands actually deliver on their stated purpose....
James Methven
Jan 6, 20182 min read
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