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Authentic experiences = lasting brand impressions

How two very different brand stories - a cult sci-fi movie and a restaurant story - illustrate the power of authentic experiences and...

James Methven

Feb 5, 20182 min read

Do brands need a purpose?

Do brands need a purpose?

Do brands need a purpose?

The ongoing debate. Again. From fuelling consumer scepticism to brand inconsistency, few brands actually deliver on their stated purpose....

James Methven

Jan 6, 20182 min read

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james@thefirebird.consulting

ABOUT Firebird

Humanising brands. Incisive marketing.

The Firebird - a mythical bird of great power and beauty with a spark of magic living in each glowing feather. According to legend, the flap of its wings can reveal what's to come.

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