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What does a cult sci-fi movie have in common with a restaurant business?

What does a cult sci-fi movie have in common with a restaurant business?

What does a cult sci-fi movie have in common with a restaurant business?

Loved the article I came across about The Dishoom Story. It also happened to coincide with me finally getting around to watching Blade...

James Methven

Feb 5, 20182 min read

Authentic experiences = lasting brand impressions

How two very different brand stories - a cult sci-fi movie and a restaurant story - illustrate the power of authentic experiences and...

James Methven

Feb 5, 20182 min read

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The Firebird - a mythical bird of great power and beauty with a spark of magic living in each glowing feather. According to legend, the flap of its wings can reveal what's to come.

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